December 16, 2023

New Jersey's Gambling Boom: Internet and Sports Betting Shatter Records

Discover how online gambling and sports betting are breaking records and reshaping the Atlantic City betting scene.

Richard Gargan
Richard Gargan

New Jersey's gambling scene is witnessing a historic surge, with internet gambling and sports betting smashing previous records. This November, the state saw an astonishing influx of online table games and slots, along with a skyrocketing number of sports bets, marking a significant shift in the gambling industry.

A Digital Goldmine: $171.5 Million from Online Gambling

The New Jersey Division of Gaming Enforcement revealed that more than $171.5 million was raked in from online gambling activities alone. This impressive figure underscores the growing appetite for digital gambling options among New Jersey's residents and visitors. Casinos and their tech partners are reaping the benefits of this digital gold rush, offering an array of online table games and slots that have captivated gamblers.

Sports Betting Hits a New Peak: $1.62 Billion in Bets

In a parallel surge, sports betting reached an all-time high with $1.62 billion worth of bets placed in November. This record-setting figure is a clear indication of the burgeoning popularity of sports betting in the state. Both casinos and three horse tracks that accept sports bets have contributed to this unprecedented boom.

A Shift in Gambling Dynamics

The surge in internet and sports betting is reshaping New Jersey's gambling landscape. Traditionally dominated by in-person casino gambling, the state is now witnessing a pivotal shift towards online and sports betting options. This evolution is providing gamblers with a diverse range of betting avenues, extending beyond the walls of physical casinos.

Challenges Ahead: Profitability and Competition

Despite the booming revenues, the long-term impact of this online and sports betting surge on the casinos' overall profitability remains to be seen. These revenue streams are shared with partners like sports books and tech platforms, diluting the profits for casinos. Additionally, only a few casinos, like Hard Rock and Ocean Casino Resort, have managed to surpass their pre-pandemic in-person gambling earnings.

Overall Gambling Revenue: A Mixed Picture

When combining in-person, online, and sports betting revenues, the total amount won in November was $482.4 million, marking a 9.4% increase from the previous year. However, the overall picture varies among casinos, with some like Golden Nugget and Borgata experiencing fluctuating fortunes in different segments of their operations.

The Future of Gambling in New Jersey

As New Jersey's gambling industry continues to evolve, the focus is increasingly on the balance between traditional casino experiences and the burgeoning digital and sports betting markets. The state is positioned at the forefront of this transformation, setting benchmarks for others to follow in the ever-changing landscape of the gambling world.

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